"Comms planning’s drive for greater engagement has translated into placing increasing demands on the audience – just as people’s benign acquiescence towards marketing is being undermined by the total transparency and default cynicism of the connected era."
"Perhaps if we all thought of ourselves in the business of creating connections – in the mind, between people, companies and brands, and between people and other people – then we’d find ourselves better adapted to the new environments and possibilities of our age. In an age defined by its connectedness – people to people, people to things, and things to other things – that seems a far more accurate and useful perspective on what we all do."
My talk from Planning-ness 2014 in Portland, Oregon on data mining and data resources for the communications planning community. This talk was designed to be u…
Data for interestingness for planners
- 3 weeks ago
Daycation - noun - a single day vacation.
This is a hashtag busy young people are using when they take a single day off and try to make the most of it. For example, an Instagram photo of a day beach trip would include #daycation
- 4 months ago
"The people LEAST likely to engage deeply are the MOST important for growth.
There is a way out of this paradox. But it requires us to embrace two principles:
1) Battle for interest, not attention
2)Fans are actors, not the audience"
Gender and queer theory and Hunger Games. We act gender in relationships - it isn’t the parts we have but the roles we take. Smart stuff.
Bravo - what a great, consumer-centric approach to competition. Knowing your audience loves both consoles and you have XBox One coming out, why take a jab? Well done.
- 1 year ago
Ian Crouch explains the “no-collar” Millennial crime of borrowing access to Netflix, Spotify, and other digital entertainment: http://nyr.kr/1b7s0oY
“When we do buy something, we flush with the thrill of children playing dress-up with their parents’ clothes. What’s an even better feeling? When we can, as we might say, pay it forward, and share our largesse. Like a proud papa, I log into the Netflix account that I actually pay for and see some strange documentary on my recently watched list.”
llustration by Roman Muradov.
Sharing isn’t stealing according to someSource: newyorker.com