"The people LEAST likely to engage deeply are the MOST important for growth.

There is a way out of this paradox. But it requires us to embrace two principles:

1) Battle for interest, not attention
2)Fans are actors, not the audience"

- The Participation Paradox by Martin Weigel (via re-brand)
Source: hum4nbehavi0r

What If Katniss Didn't Have to Choose Between Peeta and Gale?

Gender and queer theory and Hunger Games. We act gender in relationships - it isn’t the parts we have but the roles we take. Smart stuff.


XBox congratulates Playstation on the launch

Bravo - what a great, consumer-centric approach to competition. Knowing your audience loves both consoles and you have XBox One coming out, why take a jab? Well done.



Ian Crouch explains the “no-collar” Millennial crime of borrowing access to Netflix, Spotify, and other digital entertainment: http://nyr.kr/1b7s0oY

“When we do buy something, we flush with the thrill of children playing dress-up with their parents’ clothes. What’s an even better feeling? When we can, as we might say, pay it forward, and share our largesse. Like a proud papa, I log into the Netflix account that I actually pay for and see some strange documentary on my recently watched list.”

llustration by Roman Muradov.

Sharing isn’t stealing according to some

Source: newyorker.com

Stanford Graduate School of Business: 8 Different Ways to Get Great Ideas


We asked eight innovative Stanford GSB alumni entrepreneurs including Kiva’s Jessica Jackley (MBA ’07) and Design Within Reach’s Rob Forbes (MBA ’85) to shed light on how they come up with their best ideas. From collaborating with others, to observing consumer behavior, to taking naps, read tips…

Source: stanfordbusiness
Photo Set



2016 is coming. 

Old school Hillary Clinton. Awesome.

(via hellogiggles)

Source: retrocampaigns


Ad campaign enables anyone to spend 3 minutes as a robot in Italy

Platforms such as Skype and FaceTime have brought video communication across continents into the mainstream, but telepresence technologies are beginning to add an extra immersive element to connecting with remote locations. San Pellegrino US has taken this onboard with its Three Minutes in Italy campaign, which enables fans in North America to take a virtual tour of the European country from the comfort of their home. READ MORE…

Clever experiential campaign

Source: springwise

Our attitudes, feeling and situation change our ability to have empathy - “When assessing the world around us and our fellow humans, we use ourselves as a yardstick and tend to project our own emotional state onto others”


I’m ok, you’re not ok

Egoism and narcissism appear to be on the rise in our society, while empathy is on the decline. And yet, the ability to put ourselves in other people’s shoes is extremely important for our coexistence. A research team headed by Tania Singer from the Max Planck Institute for Human Cognitive and Brain Sciences has discovered that our own feelings can distort our capacity for empathy. This emotionally driven egocentricity is recognised and corrected by the brain. When, however, the right supramarginal gyrus doesn’t function properly or when we have to make particularly quick decisions, our empathy is severely limited.

When assessing the world around us and our fellow humans, we use ourselves as a yardstick and tend to project our own emotional state onto others. While cognition research has already studied this phenomenon in detail, nothing is known about how it works on an emotional level. It was assumed that our own emotional state can distort our understanding of other people’s emotions, in particular if these are completely different to our own. But this emotional egocentricity had not been measured before now.

This is precisely what the Max Planck researchers have accomplished in a complex marathon of experiments and tests. They also discovered the area of the brain responsible for this function, which helps us to distinguish our own emotional state from that of other people. The area in question is the supramarginal gyrus, a convolution of the cerebral cortex which is approximately located at the junction of the parietal, temporal and frontal lobe. “This was unexpected, as we had the temporo-parietal junction in our sights. This is located more towards the front of the brain,” explains Claus Lamm, one of the publication’s authors.

On the empathy trail with toy slime and synthetic fur

Using a perception experiment, the researchers began by showing that our own feelings actually do influence our capacity for empathy, and that this egocentricity can also be measured. The participants, who worked in teams of two, were exposed to either pleasant or unpleasant simultaneous visual and tactile stimuli.

While participant 1, for example, could see a picture of maggots and feel slime with her hand, participant 2 saw a picture of a puppy and could feel soft, fleecy fur on her skin. “It was important to combine the two stimuli. Without the tactile stimulus, the participants would only have evaluated the situation ‘with their heads’ and their feelings would have been excluded,” explains Claus Lamm. The participants could also see the stimulus to which their team partners were exposed at the same time.

The two participants were then asked to evaluate either their own emotions or those of their partners. As long as both participants were exposed to the same type of positive or negative stimuli, they found it easy to assess their partner’s emotions. The participant who was confronted with a stinkbug could easily imagine how unpleasant the sight and feeling of a spider must be for her partner.

Differences only arose during the test runs in which one partner was confronted with pleasant stimuli and the other with unpleasant ones. Their capacity for empathy suddenly plummeted. The participants’ own emotions distorted their assessment of the other person’s feelings. The participants who were feeling good themselves assessed their partners’ negative experiences as less severe than they actually were. In contrast, those who had just had an unpleasant experience assessed their partners’ good experiences less positively.

Particularly quick decisions cause a decline in empathy

The researchers pinpointed the area of the brain responsible for this phenomenon with the help of functional magnetic resonance imaging, generally referred to as a brain scanning. The right supramarginal gyrus ensures that we can decouple our perception of ourselves from that of others. When the neurons in this part of the brain were disrupted in the course of this task, the participants found it difficult not to project their own feelings onto others. The participants’ assessments were also less accurate when they were forced to make particularly quick decisions.

Up to now, the social neuroscience models have assumed that we mainly draw on our own emotions as a reference for empathy. This only works, however, if we are in a neutral state or the same state as our counterpart – otherwise, the brain must counteract and correct.

Source: neurosciencestuff

"As soon as a brand’s vision of itself has been identified, it means that the brand can adjust the things it does, from the specifications for new product development to packaging design to choosing new modes of distribution. Vision has to be behind all things. It has to take in everything. It serves as a yardstick."

- Jet>Lag by Jean-Marie Dru (via re-brand)

(via brandtruths)

Source: hum4nbehavi0r
Photo Set

Patti Smith + Hunger Games = amazing


Capitol Icon: Patti Smith

A Poetic Punk with a Soft Spot for District 12.

District I would come from: “I am sure that fate would have put me in District 12. I was a gangly black sheep, working in a factory and learning scrappy ways of survival.  But I think I would have longed to be in District 4, by the sea working with the fisherman. But though longing for the sea I still think I would be in District 12. Finding ways to trade, to survive, That is the attraction of Katniss. Her resilient spirit, her flexible mind. Her ability to shake off the black dust settling over her people.”

My philosophy on personal style:I like having a uniform—something I am comfortable with onstage as well as on the street. Clothes that are easy to pack and can be hand washed in a hotel sink. I also have multiples of the same look, with slight variations. I like unstructured classic clothing that somehow stays in step with ever-changing fashion. I always wear clothes that feel like myself and quickly discard anything that makes me feel self-conscious.”

Go-to look, from head to toe:I usually wear a black Agnes B. watch cap (I have 3), Ann Demeulemeester black jacket (I have 3) a loose black vest, my Mockingjay pin, an Electric Lady Studios tee shirt (I have six) a worn pair of dungarees and Jimmy Choo motorcycle boots (I have 2 pairs: one gold, one black).”

Prized, sentimental accessory:A long silver chain with an old Ethiopian cross and a talisman from Johnny Depp.”

My sartorial “armor” on a bad day: “My old black unlined Comme de Garcons overcoat.”

Film with great fashion that makes me hit “pause”:Funny Face.”

Growing up, I wore the hell out of:I wear the hell out of everything and always have.”

Sunglasses du jour:Ray-Ban Wayfarers. I’ve been wearing them since 1965.”

Thrift store find that I will never throw away:A pair of 1930’s brown leather Bally lace–up boots.  I found them in 1974. I wore them all the time and still can’t part with them.”

On top of my dresser:A picture of my father, a medicine Buddha, a clay giraffe my daughter made me when she was little, my reading glasses, my favorite pen and notebook.”— Monica Corcoran Harel


Source: capitolcouture